Shoreline City × NewwConfidential · August 2026

Vision
into
movement.

A 90-day creative and growth partnership for Shoreline City.

90 days$15K / month

The next step

Discovery with movement.

Shoreline does not need another strategy document created at a distance.

The immediate need is a partner who can learn the house, translate vision into action, strengthen the creative operation, and help define the next chapter of the online campus.

This is not a strategy-only engagement. Neww will work as an embedded creative and growth partner—helping Shoreline define the right operating model while also providing hands-on design and production capacity against the team’s highest priorities.

The best way to do that is through a focused 90-day engagement: enough time to understand what makes Shoreline distinct, address immediate pressure, put a stronger operating rhythm in place, and produce a clear path forward. We learn while helping the team move.

01 / The assignment

One vision.
Two connected workstreams.

Shoreline has a clear vision for developing Christlike leaders. The opportunity is to build the creative and digital capacity underneath that vision without losing the voice, trust, and feel of the house.

01

Creative vision into execution

Build a stronger operating layer around Pastor Oneka’s vision: listen well, translate direction, anticipate what is coming, coordinate priorities, and give the team more capacity to execute.

During the engagement, Neww will provide an interim creative operating lead function—helping Crystal and the team move priority work from intake and briefing through assignment, review, and delivery.

Lead with feel. Support with function.

02

Online attention into Christlike leadership

Define a clearer online-campus identity and a connected journey from attention into relationship, community, discipleship, generosity, and leadership—with 2,000 online Christlike leaders by October 2027 as the goal.

02 / The 90 days

Understand. Build. Activate.

Days 1–30

Understand and stabilize

Focused vision and outcomes sessions; review the team, workflows, channels, systems, and available data; identify urgent bottlenecks; establish weekly priorities; and immediately absorb selected priority design work. Shoreline does not wait for Discovery to end before execution begins.

Days 31–60

Define and build

Define creative intake, ownership, prioritization, review, and approvals. Establish the online campus’s role and audience. Map the journey from discovery to leadership while continuing to execute priority work through the new operating rhythm.

Days 61–90

Activate and recommend

Continue priority execution, put the model under real pressure, refine it through use, define meaningful measurement, prioritize the following 12 months, and recommend the permanent capacity and partnership structure Shoreline needs next.

03 / Questions

What we will make clear.

  1. How does Pastor Oneka’s vision move from instinct and conversation into clear, consistent execution?
  2. Where does creative ownership live, and what operating role is currently missing?
  3. What should Shoreline own internally, where does it need capacity, and where should Neww support?
  4. How should creative work be requested, prioritized, reviewed, approved, and measured?
  5. What is the distinct identity and purpose of Shoreline’s online campus?
  6. How does Shoreline preserve YouTube’s accessibility while building direct relationships with viewers?
  7. What journey moves someone from first attention into community, discipleship, and leadership?
  8. What should Shoreline build first, second, and third over the next 12 months?
  9. What indicates real progress toward 2,000 online Christlike leaders by October 2027?

04 / Outcomes

What Shoreline walks away with.

01

Creative operating model

Ownership, intake, prioritization, briefing, review, approvals, planning, and collaboration.

02

Vision translation framework

A shared way to turn the feel of the house into direction that travels across teams and channels.

03

Online-campus strategy

Audience, role, experience, content ecosystem, engagement journey, and relationship to physical campuses.

04

Journey and measurement

A practical path from awareness to Christlike leadership and the signals that matter along the way.

05

Embedded creative execution

Neww functions as an extension of Shoreline’s team, providing dedicated hands-on design and production support across an agreed priority queue—with up to two active creative workstreams at a time.

06

12-month roadmap

A sequenced recommendation across creative capacity, content, digital experience, systems, and team.

Execution may include campaign systems, event and ministry graphics, social and digital assets, presentations, online-campus creative, landing-page design, email creative, templates, and adaptations across agreed formats. This execution support is provided alongside Neww’s creative direction, strategy, project leadership, and weekly working rhythm. Priorities and realistic delivery expectations will be set together each week based on complexity and available capacity. Shoreline keeps the strategy, frameworks, and roadmap regardless of what comes next.

05 / Working rhythm

Close enough to understand. Light enough for leadership.

LEADERSHIP

Focused involvement

  • Pastor Oneka: one 45–60 minute vision session, then targeted review at key decisions
  • Pastor Earl: one 30–45 minute outcomes session, then targeted review at key decisions
OPERATIONS

Weekly movement

  • One weekly prioritization and working session
  • Shared active priorities, owners, and decisions
  • Asynchronous reviews as needed
  • Midpoint review and final leadership presentation

06 / Boundaries

Focused, transparent, useful.

The partnership includes creative leadership, strategy, operating-model design, coordination, and embedded design execution within an agreed priority queue.

IN SCOPE

Leadership and execution

  • Creative direction and vision translation
  • Weekly intake, prioritization, and project leadership
  • Dedicated hands-on design and production support within the agreed priority queue
  • Up to two active creative workstreams at a time
  • Online-campus strategy, audience journey, and measurement framework
  • Operating-model recommendations and a 12-month roadmap
OUT OF SCOPE

Separate builds and costs

  • Unlimited, on-demand, or rollover creative capacity
  • Large-scale campaigns or extensive production beyond the monthly capacity
  • Full website rebuilds or major platform development
  • Custom software, applications, portals, or large technology builds
  • Implementation of operating-layer systems, enterprise workflows, CRM migrations, complex automations, or custom internal tools
  • Video production, photography, filming, animation, and extensive editing
  • Paid media, media spend, printing, fabrication, travel, software, and outside vendors

Neww may diagnose, design, and recommend technology or operating-system improvements during the engagement. Building or implementing those systems is not included unless separately scoped and approved in writing. The same applies to work that exceeds the monthly creative capacity. No additional cost will be incurred without Shoreline’s approval.

07 / Investment

A defined starting point.

Initial term90 days
Monthly investment$15,000
Total engagement$45,000

Billed monthly across the 90-day term. Approved outside costs or separately scoped production are billed separately. There is no automatic commitment beyond the initial engagement.

More than a report: a clearer creative rhythm, a defined online strategy, practical movement, and a path forward.